Antonio solis3/12/2023 71,269 clicks on iTunes from Facebook only (Prekua, 32,334 clicks "Navidad Sin Ti", 38, 935 clicks – Nov 23rd – 30th/ 7 days).58,444 Email Sign-Ups (November 19th-22nd / 4 days).Results: Phase 1 (January – October 2014): On the release date, we sent out a surprise email blast to the newly achieved database, announcing the release of both singles and sharing the buylinks to purchase them, which resulted in almost 72K clicks to iTunes in just a week. The campaign was heavily promoted among his over 14MM fans on social networks and achieved almost 60K email sign-ups – in only 4 days, with minimal ad spending. ![]() During four days, fans were asked to sign-up on to receive a special surprise from Marco Antonio Solís. Execution: On November 19th, we launched an intriguing landing page, aimed at creating buzz around both releases without mentioning them, and growing Marco’s data base. This is a bond that requires nourishing, which is why InPulse Digital decided to stay away from a traditional pushy promotion strategy when planning the digital release of "Navidad Sin Ti" and "La Pirekua Michoacana", and turned the release into an intimate and exclusive event. ![]() Strategy: Marco Antonio “El Buki” Solis, has a very strong emotional connection with his fans, who are like an extended family to him. Marco’s empowered fanbase and a to-the-point release strategy were responsible for the huge commercial success of his two year-end surprise singles, with over 72K clicks to buy on iTunes in just a week, with no label support. ![]() Our efforts resulted in 8.3MM new fans, an engagement of 58MM, and 725MM people reached, with no budget allocated to media spending. During 2014, InPulse Digital planned and executed a comprehensive organic social media strategy, aimed at fan & engagement growth for the regional Mexican superstar, Marco Antonio Solis.
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